HISTORY of
DANNY'S WHOLE HOG INC.
A Manitoba Food Processing
Success Story
Originally part of a
Hutterite colony, Danny and his family
have headed out on their own, bringing with them over 20 years of experience in
providing whole hog barbeques. Danny relied on the support and hard work of his
family to get his meat processing plant ready to meet provincial standards.
Danny contacted the local public health inspector prior to building to ensure
all building standards were met. This plant, built on his property near
Stonewall, Manitoba, also needed to meet all the necessary municipal
requirements.
Once the plant was
built, advertising was the next step Danny tackled. Promotion was crucial. He
not only developed literature and business cards, but also developed key
relationships with local businesses, radio stations and newspapers. Danny has
developed a marketing strategy over the past 5 years that has been a huge reason
for his business growth.
Diversification was the
next step. Danny looked at different ways to add value to his products. He
expanded his business services to include catering and a smokehouse that has a
full line of smoked pork products. These products are currently available for
purchase at his location and are shown on his website. His selection of meat
choices continues to grow as well as his catering options to customers. He is
currently expanding his catering operation and his on-site retail sales outlet.
While the thought of
business growth can seem scary at times, Danny realizes it's the key to his
success. With his endless supply of creative ideas, growth and change are
inevitable. He says, "Who knows where they will take me. Only time will tell."
Another key to his success is always meeting the needs of his customer and
listening to what they want.
While most of us
associate barbeques with summer time, Danny's services are available year round.
